Privacy Policy for Echo Lens
Echo Lens ("we," "our," or "us") is committed to protecting the privacy of our customers and online visitors. This Privacy Policy describes how we collect, use, process, and disclose your information when you access or use our online platform, engage with our services, or visit our physical location in Singapore.
1. Information We Collect
We collect various types of information, including personal data, to provide and improve our retail and service offerings.
- Information You Provide Directly to Us: This includes data you submit when making a purchase, booking an instrument repair, signing up for music lessons, or contacting us. Examples include your name, shipping address, billing address, phone number, and email address. Payments processed online may involve collecting payment card details by our third-party payment processors, but we do not store full payment card numbers on our servers.
- Information We Collect Automatically: When you access our online platform, we may automatically collect certain information about your device and usage. This can include your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits. This data helps us understand how our online platform is used and improve its functionality.
- Information from Other Sources: We may receive information about you from other sources, such as public databases or marketing partners, which we may combine with information we already have.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- To Provide and Manage Services: Fulfilling orders for musical instruments, sheet music, audio equipment, vinyl records, delivering lighting solutions, processing optical instrument sales, scheduling and conducting instrument repairs and music lessons.
- Customer Support: Responding to your inquiries, providing assistance, and managing your requests.
- To Improve Our Services: Analyzing usage patterns on our online platform to enhance user experience, website functionality, and product offerings. This includes understanding the effectiveness of our soundproofing materials and other retail items.
- Marketing and Communications: Sending you updates about new products, promotions, events, or service changes relevant to our retail, music, light, and optics offerings, where you have provided consent or where permissible under applicable law.
- Legal Compliance and Security: Complying with legal obligations, preventing fraudulent activities, and ensuring the security of our online platform and data.
3. Sharing Your Information
We do not sell or rent your personal data to third parties. We may share your information with:
- Service Providers: Trusted third-party companies that perform services on our behalf, such as payment processing, shipping, web hosting, analytics, and marketing assistance. These service providers are obligated to protect your information and may only use it for the purposes for which it was disclosed.
- Legal Requirements: When required by law, court order, or governmental regulations, or if we believe such action is necessary to comply with legal processes, protect our rights or property, or ensure the safety of our customers or others.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
4. Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, use, disclosure, alteration, or destruction. We regularly review our security procedures to consider new technologies and methods. However, no method of transmission over the Internet or electronic storage is 100% secure.
5. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When it is no longer necessary to retain your information, we will securely delete or anonymize it.
6. Your Rights (GDPR and PDPA)
Depending on your location, particularly if you are in the European Economic Area (EEA) under GDPR or in Singapore under the PDPA, you may have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete personal data.
- Right to Erasure (Right to be Forgotten): Request the deletion of your personal data under certain circumstances.
- Right to Restriction of Processing: Request the restriction of processing of your personal data under certain conditions.
- Right to Data Portability: Request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
- Right to Object: Object to our processing of your personal data under certain conditions.
- Right to Lodge a Complaint: Lodge a complaint with a supervisory authority if you believe our processing of your personal data infringes applicable data protection laws.
To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity before fulfilling your request.
7. Cookies and Tracking Technologies
Our online platform uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings.
8. Third-Party Links
Our online platform may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new Privacy Policy on this page. Your continued use of our services after such modifications constitutes your acknowledgment of the modified Privacy Policy.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Echo Lens
88A Tanjong Pagar Road,
Level 2,
Singapore, Singapore, 088469
Sincerely, The Echo Lens Team.